For Home Service Contractors

Pay Per Click (PPC)

Digital Marketing Services for the Modern Home Service Contractor.

Prosperous Contractor is a Certified Google Partner specializing in Advanced Pay Per Click (PPC) Strategies for the home services niche. This allows us certain privileges that help us maximize our client's budgets. One of those privileges is direct access to a Senior Google Ads Representative. This allows us to quickly get answers on anomalies and click fraud credits, among other things. Our PPC management team has over a dozen years of experience. Each of our client's Google Ads accounts are monitored with proprietary software as well as physical checks from our management team DAILY.

Why Choose Us?

Why Should You Allow Prosperous Contractor to Audit Your Google Ads Account?

The complexities of AdWords is astronomical especially with the constant changes from Google, the marketplace, and competitors. Adjustments should be made frequently (almost daily) and complete overhauls should not be uncommon. At Prosperous Contractor, we believe in good old fashioned human audits that strategically look for ways to cut costs and increase conversions. You would be amazed at what we find when a software manages an account or if the account hasn’t been optimized in a while. Our audits have gained the trust of dozens of new clients who quickly saved money and received a much better ROI. It’s your turn and you have nothing to lose.

When we do an audit on your Google ads account, 99.3% of the time we find something that will help conversions. It could be small changes, but half of the time, our audits reveal bigger issues that when fixed have increased conversions by at least 20-30% and/or decreased cost per click by 15-20%! That’s worth the time to do an audit, isn’t it?

Here are a few of the issues we encounter during our audits:

Not Relevant Keywords

Misaligned keywords will lower your quality score which increases costs. Google is huge on relevancy and as a result, when keywords are not relevant to the ads and the landing page your quality score goes down. The only result from this is to pay too much for that keyword.

Wrong Keywords

It completely baffles us how many accounts bid on their own business name. This is usually a complete waste of money because you will be ranked #1 organically for your own name and people will find you for free instead of clicking on your ad. The only time we recommend bidding on your name is if it’s generic enough to cross over into regular keywords or your competitors are bidding on your name (which happens). We have had over a dozen audits that we found clients bidding on their own name which cost them $1500 to $3000 a year or more.

Majority Broad Match Keywords

Broad match keywords can be costly, as they usually yield more traffic but they are not hyper-qualified. We use more restrictive match types like modified broad, phrase and exact. While your volume may decrease, you’ll be showing your ads to more relevant users resulting in more clicks, conversions and higher Quality Scores.

Negative Keywords

This is truly a powerful way to save a ton of money on fraudulent clicks or clicks from people who are not prospects. We have found some accounts who have 30-40% of their clicks coming from people who are absolutely not looking to use their services. Examples are people looking for photos or DIYer’s or people trying to sell you something or looking for a job and they click your ad costing you money!

Account Management

Unfortunately for you but fortunately for us, there is no such thing as set-and-forget for Google Ads (or any other online marketing). The complexity of Google gives us job security. According to Google, almost 90% of all Google Ads accounts are not optimized on a weekly basis. Unfortunately, that applies to most agencies as well. Google Ads is an auction. And just like any auction, the astute people get a good deal and the rest pay too much. You must weekly (sometimes daily for competitive niches), scrutinize the bids, the ads, click thru rate and competitor influence (and about 37 other things). It’s common for someone across town to get a coupon from Google to try Pay Per Click Ads. They throw a couple grand out there to “try” Google Ads which jacks up everyone’s cost per click. If you are not watching, you can get strung along.

Poor Landing Pages

Most of the accounts we audit are sending their clicks to irrelevant landing pages or the home page. This is a costly, rookie mistake. Bad landing pages deteriorates conversion rates, typically by about half. Sending traffic to highly relevant landing pages can quickly double the effectiveness of the ad group.

Mediocre Ads

The ads themselves are a huge part of conversions. In most cases, there are no compelling reasons to put your business name in the headline. It’s a waste of premium copy real estate and most people don’t care, (otherwise they would have Googled your name). Do the ads draw attention? Is there a call to action? Is the phone number showing? The first conversion is to GET THE CLICK!

Schedule Your Free AdWords Audit today

Our Pay Per Click (PPC) management philosophy is simple, get the highest ROI possible for our clients! We understand that you work hard for your marketing dollars. We want you to feel confident that we do too. Call us today to schedule your free Google Ads audit, (850) 790-9993.

Your Easy, No Obligation, Due Diligence Process to Work With Prosperous Contractor

How it works

First Step


Strategy Session

1-hour meeting with a client success manager to go over your entire online marketing footprint.

Second Step


Marketing Roadmap

This is where we reverse engineer your top competitors and find their strengths and give you a strategic marketing path on exactly how to beat them.

Third Step



If we both decide that we are a fit for a great partnership, we will send over a detailed agreement that will spell out all the deliverables in a simple, easy to understand proposal. Absolutely no hidden fees, vague promises, or industry jargon that can't be tracked.

Office: 180 E. Burgess Rd. Suite D Pensacola, FL 32503

(850) 903-5115

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