SEARCH ENGINE OPTIMIZATION
For Plumbing & HVAC Companies
Search Engine Optimization (SEO)
Search Engine Marketing Services for the Plumbing & HVAC Companies
Prosperous Contractor is a Certified Google Partner specializing in organic and paid search engine marketing. As of today, there is not a better way of getting consistent, qualified leads for local contractors than Google, PERIOD.
Why Choose Us?
Why Should You Allow Prosperous Contractor to Grow Your Online Authority by Search Engine Optimization?
The complexity of Google is astronomical especially with the constant changes to the algorithm and over 300 verified reasons why you rank on the search engine (or don't).
The more we try to explain Search Engine Marketing, the more we started to realize how confusing it sounds. Undoubtedly Search Engine Optimization (SEO) has gotten a bad rap the past few years, and rightfully so. Many unsuspecting plumbing and HVAC professionals have been hornswoggled by two-bit con artists who add a couple title tags and H1 tags and call it “SEO.” Of course, the contractor never sees any verifiable results and has nothing tangible to show for it except their hard-earned cash going out the window. The good news is most plumbing & HVAC contractors no longer fall for the spam emails proclaiming to “get you #1 on Google,” (and hopefully not falling for the email about the rich Saudi prince sending you money either). So where does that leave us?
At Prosperous Contractor, we are a legitimate digital marketing firm based out of Pensacola, FL, founded in 2011. We are a Certified Google Partner, certified search marketing specialist, and an A+ Better Business Bureau accredited business. We only practice white hat SEO tactics that get verifiable results, (no spammy, deceitful, hocus-pocus that will get you banned or sandboxed from Google). We believe in long term success, so we give Google exactly what they want…quality, unique, original content on a fast, mobile responsive, mobile compliant, mobile optimized website. Plus, a bunch of other secret sauces that human beings AND Google Bots love…(Google Bots – the Google minions that critically judge your website).
Our team knows the ins and outs of local search marketing – so no need to fret about trying to do it all on your own – we've got you!
Here are few of the tactical things we do to grow your authority and increase your rankings. (SEO)
WEBSITE (ON PAGE) OPTIMIZATION:
This is where we go through your entire website and optimize for those Google Bot minions. Here's some basic things they are looking for when the crawl your website.
1.) No Major Coding Errors
They are looking at the page load speed, mobile formatting & optimization, image optimization, image labeling, missing images, missing tags, broken links, WWW Resolve, orphan pages, security breaches, SSL certificate, outdated coding, outdated formats, unused Javascript and CSS, sitemap, robot.txt, get rid of nefarious optimizing.
2.) User Experience
This also includes the page load speed of your website, easy navigation, clear title tags and description tags, contact information (NAP), quality of content, text to code ratio, keyword ratio, text uniqueness, no typos, no grammatical errors, privacy policy, copyright date.
CONTENT PROLIFERATION (OFF-SITE) OPTIMIZATION:
This is where we build authority by creating content and point it back to you.
1.) CREATE QUALITY UNIQUE CONTENT EACH MONTH
Google rewards fresh, quality, unique content that is produced in many different formats. We give them exactly what they want — videos, photos, articles, blog posts, press releases, podcasts, infographics, social metrics, citations, directory listings, etc.
2.) GOOGLE BUSINESS PROFILE (Formally know as GMB)
Google Business Profile, before that it was named Google My Business, before that, Google Places, before that it was Google+ Local, before that it was also Google Places, and then prior to that it was just Google Local. Yes, the local business management product has been through many names over the years and we were there for all of them.
The majority of your lead flow will come from your Google Business Profile. Because of this, it must be fully optimized. It should have dozens of photos (photos of the inside of your building, outside, staff, customers, etc.), videos, social posts every month, service offerings, updated holiday hours, wheelchair access, payments taken, etc. Don't worry, we will optimize it for you.
Your Easy, No Obligation, Due Diligence Process to Work With Prosperous Contractor
How it works
First Step
Strategy Session
1-hour meeting with a client success manager to go over your entire online marketing footprint.
Second Step
Marketing Roadmap
This is where we reverse engineer your top competitors and find their strengths and give you a strategic marketing path on exactly how to beat them.
Third Step
Proposal
If we both decide that we are a fit for a great partnership, we will send over a detailed agreement that will spell out all the deliverables in a simple, easy to understand proposal. Absolutely no hidden fees, vague promises, or industry jargon that can't be tracked.
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